Rumors of shooting stemming from this beef along with other barbs kept on coming but then something happened. Conventional wisdom would lead you to believe that with public disses like this being thrown between these camps, nothing good would come out of this. It was aired on Joe Gotti's ( no relation to Yo Gotti) public access television program called UGTV and it was as scathing as any rap battle. One member, Crunchy Black took to the airwaves in a different form to take aim at anybody doubting Paul's reign as King of Memphis. In the intro of the track 'Back Da F*** Back', Paul fired back at everyone who questioned his reign as King and even stated that he taught half of these rappers '.how to rap on beat.'Īmongst this tension were other members of Three 6 Mafia taking direct aim at Yo Gotti.

DJ Paul continued with his campaign of him too claiming that he was the KING OF MEMPHIS as shown in his 2002 release, Underground Vol. Now, Three 6 Mafia's star was not only rising but at a certain point besides them and Eightball & MJG, it seemed like it was no other artists in the running for a major look in Memphis. But once Gotti dropped his DJ Drama-assisted Gangsta Grillz, I Told U So, it was no denying it: he was claiming the title which was shown by the mixtape interlude titled 'Real King Of Memphis.'

Somewhere along the line, Gotti's star continued to rise from his Life album and his subsequent compliation album The Blackout Squad. In the second verse, Yo Gotti said, '.so much respect for the 'M'/ I ain't gone say I'm the king/ I'ma leave it to the fans if you know what I mean.' It was a very humble approach from an upstart emcee that was paying homage to the long legacy of emcees in Memphis rap history but leaving the door open for himself to get to their level one day. The first mention (or non-mention at least) from Yo Gotti was on his second album, Life on the song 'Entering The Game'. What was the ultimate cause of the beef? Paul's and Gotti's proclamation (and subsequent war of words) over this phrase: The King of Memphis. Three 6 Mafia up to that point had a gold record from their Chapter 2: World Domination album in 1997 and this was right before their platinum-album When The Smoke Clears: Sixty 6, Sixty 1.

New yo gotti august 2012